Social Media/Community 

Facebook, LinkedIn, Google+, Twitter, YouTube

According to a recent Google report, 49% of internet users now make a purchase based on recommendations they receive through a social media site. Just like before social media, consumers would ask their friends and colleagues for recommendations before making a big purchase. Now, with the power and reach of social media on the internet, consumers seek recommendations before practically every purchase.

Equitas can setup and configure customized social media portals for insurance agents which will help boost your search engine ranking, improve your online reputation, and increase exposure of your insurance website.


Let us create your story in video for posting on your Website and Emails! Video is one of the most potent, relevant, and significant online marketing and communication tools you could have! This business is all about connecting with people – Video allows you to do that on a personal level in a 2 to 3 minute short about you and your agency! We can add your voice or professional Voice-Over and develop scripts and themes for you.

Did you know YouTube is the number two search engine in the world? It is also much cheaper to place a commercial of your business on YouTube than on local television programs.

YouTube also allows your clients and friends to comment on your video as opposed to having a commercial on television.

Let Equitas help you get started. It’s relatively inexpensive and the effects of video are viral and astounding!

Our YouTube Profile includes:

  • Create YouTube account
  • Profile Setup in YouTube
  • Video uploaded into YouTube Profile
  • YouTube Video Player embedded into your website
  • Setup the photo gallery

Your Agency… Your Story… Your Way 


Your first stop for social media marketing. Equitas includes social media integration with all of our insurance websites; however, if you need a customized Facebook fan page for your business, we can help.

A well-designed and executed Facebook Business Fan Page speaks volumes about your insurance agency. When a user visits your website and then browses to your Facebook Fan Page, they can immediately establish trust in your business and service when they see hundreds of others (fans) have interest in your company as well.

If you’re going to publish a Facebook business page, do it right with professional design, branding, landing page, custom tabs, and contact forms. Don’t lose credibility by having a generic looking business page that looks like it took 10 minutes to setup.

Whether you need a new Facebook fan page or need an existing fan page redesigned, Equitas can deliver.

Our Facebook Business Fan Page includes:

  • Create your account (if one doesn’t exist)
  • Create your initial profile
  • Custom Wall Logo/Graphic
  • Custom Landing Page
  • Custom Carrier Tab
  • Integrate your blog
  • Add photos and association logos
  • Join Us Fan Box on your website


Twitter is often mentioned in the same breath as Facebook when discussing social media, but it is a very different platform. In essence, Twitter is simply a micro-blogging platform – a way to blog 140 characters at a time.

For business, Twitter may require somewhat more commitment from the business to keep momentum going – essentially because you’ll need to keep offering new and interesting information to maintain interest from your followers.

The main benefit that Twitter offers over other social media sites is its ability to provide real-time information to the world.

However, Twitter is making it easier than ever for people to get the updates and news important to them.

Our Twitter Profile includes:

  • Create Twitter account
  • Brand your account
  • Create custom background with your logo
  • Customized profile image
  • Setup the photo gallery

Google +

Google+ (Plus) is the latest addition to the social networking world – both for individuals and for businesses. Therefore, as a business owner, you can now develop a personal profile as well as a business page to promote your insurance business through this social networking site. With millions and millions of users, now is the time to get started with Google+.

Equitas can develop your Google+ business page to help you maximize your social media marketing efforts. Much like Facebook Business Fan pages, a Google+ business page will allow you to interact directly with insurance customers.

Since Google+ was developed by the search engine giant itself, it makes sense that profiles and links from these pages will likely carry SEO weight when it comes to influencing search engine rankings. Therefore, taking advantage of Google+ marketing by developing a Google+ business page and personal profile and linking these to your website is very likely to improve your insurance website’s search engine optimization.

Equitas Google+ business pages provide insurance agents and brokers with yet another way to engage and build relationships with customers and improve their websites’ search engine rankings.

Our Google+ Business Page includes:

  • Create general account (if one doesn’t exist)
  • Create business page profile
  • Create custom logo graphic
  • Contact information and links
  • Add photos



The business social media must-have. Like Facebook, Equitas can create a personal profile and a company profile for your business.

Building a LinkedIn profile for your business can help you to create important connections through this professional social networking site. Because LinkedIn is targeted to business professionals, it reaches a different and more professional market than other social media websites.

With a LinkedIn profile created by Equitas, you can start creating connections and contacts with potential business customers, spread awareness about your agency, improve credibility, and optionally advertise to potential business customers.

Our LinkedIn Company Profile includes:

  • Create your account (if one doesn’t exist)
  • Create your initial profile
  • Join local LinkedIn groups
  • Import feeds from Twitter


10 Things You Should Know About Yelp

  • Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics. 
  • Yelp had a monthly average of 23 million unique visitors who visited Yelp via the Yelp app and 69 million unique visitors who visited Yelp via mobile web in Q2 2016.* 
  • Yelpers have written more than 108 million reviews by the end of Q2 2016 
  • In addition to reviews, you can use Yelp to find events, lists and to talk with other Yelpers. 
  • Every business owner (or manager) can setup a free account to post photos and message their customers. 
  • Yelp makes money by selling ads to local businesses – you’ll see these clearly labeled “Yelp Ads” around the site. 
  • Paying advertisers can never change or re-order their reviews.
  • Yelp uses automated software to recommend the most helpful and reliable reviews for the Yelp community among the millions we get. The software looks at dozens of different signals, including various measures of quality, reliability, and activity on Yelp. The process has nothing to do with whether a business advertises on Yelp or not. Learn more here.
  • You can access Yelp via iPhone, Android, and more – see the full list of mobile apps here.
  • The Local Yelp brings locals updates on the latest and greatest business openings & other happenings.
Our Yelp Profile includes:

  • Create Yelp account
  • Profile Setup in Yelp
  • Possible Advertising on Yelp
  • Monitor Yelp Reviews 
  • Direct Clients to Write Reviews on Yelp