SEO & Marketing
For an Agency Website to be truly successful today, it not only needs to be visually attractive; it must also have effective local SEO (Search Engine Optimization) and showcase customer reviews. We go beyond this by providing you with watchful eye on your reviews. Our Local SEO & Review Marketing Service combines both!
Local SEO & Review Marketing Features:
- Google+ My Business Pages for each office location.
- Monthly website SEO audits and optimization.
- Yelp Business Profile for each office location.
- Equitas Website Reviews Page and Widget.
- Transfer existing and new customer reviews from review sites and your social media sites to your website.
- Review building consulting.
- Review response consulting.
Local SEO has grown significantly over the last few years given the significance Google has placed on local SEO for insurance related keywords and the rise of smartphone usage. Although it has a lot of similarities with general SEO, it’s really very different.
Local SEO is focused on improving search engine rankings that are relevant to an insurance searcher based on their current geographic location. So if they search for ‘insurance agent’, Google would provide them with search results for insurance agencies/agents that are nearest to them.
Google+ My Business Page Setup / Optimization
Equitas will either setup a new Google+ My Business page for each of your office locations or optimize your existing Google+ pages. We’ll make sure your Google+ pages are problem-free, perfectly optimized, visually attractive, and appealing to insurance customers. This step is critical: if anything’s wrong with your Google+ page, you’re much less likely to show up in local searches on Google.
Monthly Website SEO Audits & Optimization
We are constantly improving our websites’ content and functionality and creating new enhancements to improve our websites’ SEO. Search engines like Google and Bing are also changing their algorithms (ranking formulas) and emphasizing or de-emphasizing certain ranking criteria over time.
As part of the Local SEO & Review Marketing Service, Equitas will keep your website up-to-date with all Equitas improvements affecting SEO and any changes needed to stay current with the latest search engine ranking criteria.
Yelp Business Profile Setup
Equitas will create a new Yelp Business Profile or optimize your existing profile for each agency office location.
Why is Yelp important? Not only do Yelp reviews rank highly on Google search results, but Yelp has also formed partnerships with Apple Maps and Siri that influence search results on both platforms. Of course, Yelp is certainly very popular for customer reviews and critical for establishing your online reputation, which will increase the likelihood of searchers contacting your agency.
92% of users read online reviews before choosing a business.
88% of consumers trust online reviews as much as personal recommendations.
Customer reviews on credible well-known sites like Google, Yelp, and Facebook can help attract more people to check out your agency, improve lead conversions on your website, and help your local search engine rankings.
Improve Your Website’s SEO
Google uses a complicated algorithm/formula to determine the rankings for websites/pages. There are many elements to this ranking formula, and one of them is customer reviews. Google always wants to give its searchers the most relevant results possible and Google understands the importance of customer reviews on someone’s buying decision.
For now, Google and the other search engines pull review information not only from Google+ but also from other popular review sites when ranking a business or insurance agency. So the more reviews you have, on a variety of sites, the better your Local SEO will be.
Improve Lead Conversions
Reviews can also improve lead conversions on your website. Having several of positive reviews (especially across multiple sites) can make people feel more comfortable about doing business with your agency.
We will install the Equitas Review Widget next to each quote request form on your website to build that trust and help drive additional leads through your website.
We’ll help you get more reviews from your customers on the websites that matter most. Reviews are always a challenge, but they’ll help you rise above other insurance agents in your area.