Life Insurance
Equitas believes Life Insurance is a cornerstone of any insurance package, and the perfect pairing with your P&C or Accounting Business. There is an extensive array of coverage types on the market today, not surprisingly the challenge for any insurance agent is to provide customers with a combination of not only effective coverage but attractive pricing. However more importantly the right product to achieve their goals.
Needs + Future Goals / Budget = “The Right Product”
These challenges are a constant across different ages, income levels, and professions. The first wave of Baby Boomers has already crossed the threshold of retirement. We also live in an era where Three Generational Households are becoming increasingly common. Meeting the needs of these separate, yet often intertwining market segments calls for creative solutions and robust market knowledge. Equitas is here to “help you help your clients”.
Use our Life Insurance Calculator with your clients to illustrate need

Return of Premium Term (ROP) has the same attributes as a term policy. Though higher in cost, this policy returns all of the premiums paid to the insured at the end of the term period. This is also a Risk Protection Product however premiums returned can be used for retirement income Annuity or rolled over into a permanent policy which could satisfy Wealth Preservation needs as well.
It is important that the Universal Life (UL) Policy be a GUL, offering No Lapse Guarantee Rider for the life of the policy. This will help prevent increases in premium. A UL can satisfy both Risk Protection and Wealth Preservation needs.
2nd to Die – Survivorship
A type of Life Insurance on two people (usually married) that provides benefits to the heirs only after the last surviving spouse dies. This differs from regular life insurance because the surviving partner doesn’t receive any benefits after their spouse dies. This type of insurance can be an effective estate planning tool.
For individuals who expect that large estate taxes can be assessed on the death of the second spouse, survivorship life insurance can be a smart estate planning tool. By providing a death benefit upon the death of the surviving insured, survivorship policies can be used to pay estate taxes and other expenses at the death of the second spouse.
Survivorship insurance may be a good strategy in cases where one member of a couple is in less than good health, making other types of insurance extremely expensive for that individual. Since two lives are insured in this type of policy, premiums for survivorship life policies are relatively low compared to individual policies on each spouse’s life because the insurance cost is not based solely on the individual in less than perfect health. Therefore, if the other spouse is in reasonably good health, the couple can usually obtain survivorship life insurance.
Whole Life
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AIG/American General
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American National
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Ameritas
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AXA
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Columbian Mutual
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Gerber
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Mass Mutual
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Metlife Investors
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Minnesota Life
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Mutual of Omaha
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National Life
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Nationwide
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New York Life
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Penn Mutual
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Sagicor
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SBLI
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United States Life
Simplified/Guaranteed Issue
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Columbian Mutual
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Foresters
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Gerber
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Guarantee Trust Life
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Mutual of Omaha
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Sagicor
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Oxford
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United Home Life
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Assurity
Term Life
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AIG/American General
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American National
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Accordia
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Ameritas
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AXA
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Banner Life
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Companion Life NY
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Genworth
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ING Life/VOYA
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John Hancock
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Life of the Southwest
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Lincoln Life
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Mass Mutual
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Metlife Investors
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Minnesota Life
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Mutual of Omaha
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National Life
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Nationwide
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New York Life
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North American
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Penn Mutual
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Principal
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Protective Life
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Prudential
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SBLI
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Securian
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Symetra
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Transamerica
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United States Life
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William Penn
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Zurich
Fixed Universal Life
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AIG/American General
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American National
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Accordia
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Ameritas
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AXA
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Banner Life
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Companion Life of NY
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Genworth
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ING Life/VOYA
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John Hancock
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Life of the Southwest
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Lincoln Life
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Mass Mutual
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Metlife Investors
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Minnesota Life
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Mutual of Omaha
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National Life
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Nationwide
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New York Life
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North American
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Penn Mutual
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Principal
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Protective Life
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Prudential
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Sagicor
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Symetra
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Transamerica
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United States Life
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William Penn
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Zurich
Indexed Universal Life
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AIG/American General
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American National
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Ameritas
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Allianz Life Insurance-Company of North America
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Accordia
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AXA
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ING Life/VOYA
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John Hancock
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Life of the Southwest
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Lincoln Life
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Minnesota Life
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National Life
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North American
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Penn Mutual
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Principal
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Prudential
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Securian
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Transamerica
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United States Life
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Zurich