Michael Gottdank
Managing Director & Director Products

For over 10 years advisors and clients alike have been turning to Michael Gottdank for his knowledge and guidance. Michael is a visionary and trailblazer who set out to change the world of insurance brokerage and he hasn’t looked back since.

He is founder of Equitas Advisors and Equitas Brokerage Group. With a Marketing and Technology background Michael Gottdank is bringing Life Insurance to the foreground for P&C Brokers as well as Attorneys, Accountants, etc.

As an Independent Life Insurance Broker Michael Gottdank strives to offer guidance first and foremost to his clients and the clients of the financial professionals he helps service. The belief is that as an Independent Life Insurance Broker one should guide ones’ clients without passion or prejudice and simply act as a conduit of knowledge and industry experience. In short, “find solutions to your client’s challenges – don’t just try to sell them a product”! This is the Equitas mantra, whether helping a financial advisors’ clients or helping friends and family.